From the press release:
Each Belaire blanket features Burgerman's instantly recognizable, hand-drawn artwork inspired by summer fun and the stylish aesthetic of Belaire's iconic blank bottle and signature pink Rosé, whilst reinforcing an intrinsic summer rite of passage – to enjoy delicious food and drink outside.
The first design features Burgerman's iconic characters reveling in summer pursuits, surrounded by French iconography, including bottles of Belaire bubbly. The second is a hand written typographic exploration of words we associate with the enjoyment of summer.
Jon's expressive doodle based works are inspirational, fun and above all covetable, elements which further enrich Belaire's existing appeal and sensibility.
The picnic blankets will be available as part of an exclusive package when purchased alongside six 750ml bottles of either Brut Gold or Rosé for or two magnums of either Brut Gold or Rosé from www.31dover.com
For further information on the project and Luc Belaire, please contact PR Manager Sophie Lawrence