This was an ongoing series of interventions staged in public against the backdrop of advertising panels.

The performances were photographed, digitally added to and then documented and shared online.

This project quickly went viral after launching picking up press and discussion in many publications and website around the world, including Al Jezerra America (TV), The Guardian newspaper, Coolhunting, BuzzFeed, Huffington Post, The Daily Mail, New York Daily, Flavourwire, Gothamist, Metro UK,, Trendhunter,, Vandalog, Reedit, Bored Panda, Playboy and others.