A series of miniature Jeff Koon's sculptures, displayed and sold outside of his retrospective at the Whitney Museum, NYC.

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'Small Edition' by artist Jon Burgerman is Inspired by 'Play-Doh', the 10 foot tall, multi-coloured, aluminium Jeff Koons sculpture currently on display at New York's Whitney Museum.

On Saturday, 2 August 2014, at 12 noon, outside the Whitney Museum, Jon Burgerman set up a pop-up stall to promote and sell his 'Small Edition' sculptures which are actually made out of Play-Doh.

It is more real than the real thing. Instead of taking 20 years to make, it only took about 20 seconds. It's pretty cheap too.

Each sculpture came housed in a clear 3x3x3" display case and with a certificate of authenticity.

At a recent party for mass market fashion retailer H&M to celebrate the launch of the limited- edition Koons “Balloon Dog" purse (yours for just $49.50), Jeff Koons explained “I want my work to be accessible to people."


Now it is!


Small Editions